Alana Chávez
Welcome to my portfolio, where storytelling meets data
About me
I’m a digital marketing storyteller with 10+ years of experience using data to evolve brand experiences.
In their words
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“Alana joined The Wellbeing Project and immediately made a huge impact on the way we ran our digital marketing. She is innovative, passionate, and very creative.”
Missy Rentz, Storytelling Lead at The Wellbeing Project
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“She’s one of the best, most commited, professional, smart and creative people who have passed through my team. I would work with her again in a bearthbeat. I can’t recommend her highly enough.”
Daniel Mastretta, Former Group Creative Director at Leo Burnett
Audiences I’ve worked with
I’ve connected with audiences across 50+ countries and four continents, crafting impactful organic social media content and driving results through paid media campaigns.
Managed & mentored teams of up to 8 creative experts
Including Graphic Designers, Copywriters, Video Editors, Paid Media Experts, Content Creators, Content Mangers, Community Managers, and Digital Coordinators.
5+ Years On-Site
5+ Years Remote
Peek inside my toolbox
Experience Overview
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Employer: The Wellbeing Project Headquarters: Paris, France (Remote)
Achievements
Launched "Cultivating Hope," a high-profile philanthropy series with Melinda French Gates and Rohini Nilekani
Developed LinkedIn campaigns for 12 Regional Summits around the globe with a CTR 66% above benchmark in average
Created the Intergenerational-Trauma.org website, reaching 1,000 monthly visitors supported by €10K monthly Google Grants.
Responsibilities
Website Management
Social Media Management
Ad Campaigns Management
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Employer: Invicta Stores Headquarters: Miami, USA (Remote)
Achievements
Drove $10K weekly organic social media sales.
Achieved a 53% open rate on daily sales bulletins.
Led seasonal campaigns with a 150% increase in sales year-over-year.
Responsibilities
Social Media Management
Copywriting
Ad Supervision supported by Google Analytics
Mailing Campaigns: Salesforce Marketing Cloud.
Google My Business
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Employer: Invicta Stores Headquarters: Miami, USA (Remote)
Achievements
Sustained 3% MoM audience growth across platforms.
Increased social media reach by 200% through reels strategy.
Boosted engagement rate to 9% MoM in Facebook Groups.
Responsibilities
Content Calendar
Posting
Reporting
Event Broadcasting
Instagram Shopping Management
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Employer: Roll Location: Mexico City, Mexico
Achievements
Launched Mother’s Day campaigns for Quesos La Villita (20M impressions) and Chimex (10M impressions).
Promoted La Villita Medias Lunas cheese, achieving 250K views in the first month.
Responsibilities:
Team Coordination.
Creative Concept Development
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Employer: Jazz Group Location: Mexico City, Mexico
Responsibilities
Campaign & Content Creation.
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Employer: Leo Burnett Location: Mexico City, Mexico
Achievements
Won pitches for Downy and Presidente campaigns.
Successfully launched Samsung Note 9 campaign.
Responsibilities
ATL Campaign Development
Brand Experiences
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Employer: Osmos Location: Mexico City, Mexico
Achievements
Led a Facebook campaign with $4 CPL and SEM campaigns with $2 CPL
Responsibilities
SEM Copywriting
Landing page design
A/B testing
Social Media Campaigns
UX Writing
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Employer: Braya Agency Location: Mexico City, Mexico
Achievements
Authored a heritage book for Woodford Reserve
Edited Women’s Weekend Magazine (What a Woman)
Responsibilities
Content Creation
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Employer: Coru Location: Mexico City, Mexico
Achievements
Reduced CPC by 50% on social media campaigns
Authored a Forbes top ten article in 2015.
Responsibilities
Media Management
Digital Campaigns
Contributions to Forbes and Entrepreneur digital magazines
